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PGDM in Marketing and Finance

PGDM in Marketing and Finance

  1. About the Programme:
  2. Business and commerce drive the world's economy and have the greatest impact on our lives - locally and globally. It focuses on careers that direct financial, human and materials resources towards a goal of profitability. It studies and analyses the different factors underlying the behaviour of firms under various market structures.

    Marketing has many facets to career avenues including sales, advertising, graphic design, media, communications, market research, trend and data analysis, public relations and social media. And, Finance is closely related to accounting but focuses on the strategies, management and analysis of financial processes. Business and individuals rely heavily on financial advisors and analysts to make decisions on how to grow income and minimize losses.

    In this course, students develop a critical appreciation of the basic concepts and techniques of marketing management and strategy with an emphasis on creating customer value and building customer relationships. The course develops concepts and skills necessary for marketing decision-making and illustrates how various decision-making tools apply to actual business situations.

    It aims to familiarize the students with the various concepts of Financial Accounting. The contents are so designed that student will be able to use the accounting information for various decisions making and understand the nature of transactions and their effect on financial statements and studying and analysing the financial statements for evaluating the performance of the organization and taking appropriate decisions for the arising developments.

    Programme Structure -

    All courses are a combination of classroom sessions and mandatory 2/3 of the programme period as a field engagement/ placement component.

    The classroom sessions will facilitate learning through participation in the forms of lectures, discussions, case studies, presentations, assignments, etc., to help students to understand the conceptual and theoretical clarity of the subject area; The field engagement will provide a possibility to see the linkages between the classroom inputs by highlighting the practical dimensions of the course. The insights that emerge from theories and hands-on practical experiences is aimed at making students conceptually strong and successful in practice of the course and getting absorbed in employment setups.

    Core courses shall be offered in Semester - I & Semester – II that are designed to provide basic concepts, tools and techniques in various functional areas. There will be common classes for Sem I and Sem II for students registered in the PGDM in Marketing & Finance and PGDM in Personnel & Human Resources Management Programme.

    Broad Thematic Areas:
    1. Human Resources Management
    2. Marketing Management
    3. Organizational Behaviour and Structure
    4. Information Technology for Managers
    5. Business Communication
    6. Legal Aspects of Business
    7. Business Ethics and Corporate Social Responsibility


  3. Who should do this programme:

  4. Young graduates and professionals from marketing and finance sector/ developmental sector/ government/ civil society/ Industry experts who are keen to develop a critical appreciation of the basic concepts and techniques of marketing management and strategy with an emphasis on creating customer value and building customer relationships.

    It has been designed for highly motivated individuals who want to take lead in developing solutions for improving the quality of human life; develop creative solutions to address issues with respect to strengthening businesses and want to learn various decision-making tools that apply to actual business situations.

  5. Why do this programme?
  6. In this course, students develop a critical appreciation of the basic concepts and techniques of marketing management and strategy with an emphasis on creating customer value and building customer relationships. The course develops concepts and skills necessary for marketing decision-making and illustrates how various decision-making tools apply to actual business situations.

    The objective of this course is to develop a framework for decision-making in the context of corporate finance, raising of funds for different projects, decision-making on Investments, International finance market and their associated risks etc. and to provide a solid grounding in the principles and practice of financial management. This course will encourage you to think critically about issues in corporate financial management.

  7. Job Opportunities:
  8. Diverse career choices are open to students completing the PGDM in Marketing & Finance Management programme find jobs to manage a variety of specialised roles in the private and in government sectors. Their job description includes managing various Marketing and Finance roles in corporate sector, consultancy firms, IT industry, and the insurance sector.

    This programme is useful for those who wish to have stable career, suitable professional qualification and gain competency for achieving excellence in ment.

    Students also find their professional career in academic institutions pursuing inter-disciplinary research and teaching in sustainability studies; in civil and allied administrative services of the government; in development-facilitating organisations; in the corporate sector; in research consultancy firms; and in development journalism.